When Should You Grow from a One-Page Website to a Multipage Website? And How to Do It
Starting with a one-page website is a great choice for many small businesses, freelancers, or entrepreneurs. It's cost-effective, simple to manage, and focuses on getting key information across without overwhelming the user. But as your business grows, your website needs to grow too. Here’s how to know when it’s time to expand and the steps to take with my help.
Signs It’s Time to Grow Your Website
Your Business Offerings Have Expanded - If you've added new services, products, or categories, it can become tricky to fit everything onto a single page without overwhelming visitors. A multipage website allows you to dedicate space to each offering, ensuring clarity and improving user experience.
Increased Traffic and Engagement - As your audience grows, so do their expectations. If you're seeing a spike in visitors or are starting to invest in SEO and marketing, a multipage website can help deliver a more personalized experience and improve search engine rankings.
Your Content is Growing - When you have more to say—whether it’s new blog posts, case studies, or portfolios—a single page can become crowded. Expanding to multiple pages lets you organize your content more efficiently, helping users navigate and find what they need faster.
You're Focusing on SEO - Google loves well-structured, multipage websites. If your goal is to rank for a variety of keywords or you want to start publishing content regularly, creating dedicated pages for each topic can boost your visibility.
Enhanced User Experience and Conversions - When your site expands, you can offer a better flow, more calls to action, and specialized landing pages that directly speak to different customer needs. This can lead to higher conversions and sales.
Steps to Transition from One Page to a Multipage Website (With My Help!)
Evaluate Your Current Content - Together, we’ll take a look at the content you have. What’s working well? What needs more room to breathe? This is the foundation for planning which new pages will be necessary.
Plan Your Site Structure - The next step is creating a logical site structure. Do you need a homepage, about page, services page, and blog? Or maybe a few product pages and a portfolio? I’ll help you design a site map that makes sense for your business and your goals.
Prioritise User Experience (UX) - As we add more pages, it’s crucial to keep user experience in mind. Navigation should be clear and intuitive. We'll make sure every page flows well, is easy to find, and enhances the visitor's journey on your site.
Start Expanding Content - Once the plan is in place, I can help you expand your content to fill these new pages. Whether that’s writing new copy, adding in-depth service descriptions, or improving your SEO, we’ll make sure each page serves its purpose.
Integrate Your Branding - Consistency is key! As we grow your website, I’ll ensure that your branding remains cohesive across all pages. From visuals to tone, your multipage website will still feel like you—just bigger and better.
Launch and Test - Once the new pages are in place, it’s time to launch! I’ll thoroughly test everything to ensure it's working perfectly, from links and forms to mobile responsiveness and page load times.
Tell Google All About It - After launching, it's crucial to ensure Google knows about your new pages. We’ll use Google Search Console to crawl your updated site and index the new content, helping search engines recognize the expanded structure and improving your chances of ranking higher in search results.
Ongoing Support - A multipage website offers more room to evolve and grow. I’ll be here to help you manage updates, optimize SEO, or add new pages as your business continues to expand.
Final Thoughts
Growing from a one-page to a multipage website is an exciting step in your business journey. It opens up new opportunities for growth, lead generation, and customer engagement. And you don’t have to do it alone! I’m here to help guide you through every step, ensuring that your expanded website is optimised for success.
Ready to take your website to the next level?
