Why Your Website Needs a Blog (or Extra Info Pages)
Hey there, web-savvy friends! Ever wondered why some websites seem to have all the fun with their cool blogs and endless pages of juicy info? Well, buckle up, because I'm about to spill the beans on why adding a blog or extra info pages to your site is like giving it a turbo boost!
Enhanced Customer Value: Give 'Em the Good Stuff
First up, let’s talk about giving your visitors the VIP treatment. Imagine your website as a delightful café. Sure, people come for the coffee (your main service), but what keeps them hanging around is the ambiance, the free Wi-Fi, and those irresistible pastries (a.k.a. your blog and info pages). Adding detailed how-to guides, industry news, or answers to common questions is like offering free refills – it keeps them coming back for more!
Think about it: by providing all this extra info, you’re not just selling a product or service. You’re building trust and showing off your expertise. When visitors find your site helpful, they’re more likely to stick around, and maybe even drop you a line or make a purchase. Plus, who doesn’t love free stuff?
Improved SEO Rankings: Get Seen, Be Seen
Now, let’s get nerdy for a sec. You know those mysterious algorithms that decide if your site shows up on Google’s front page? They love fresh, tasty content. Regularly updating your site with new blog posts or info pages signals to search engines that your site is active and relevant. It’s like waving a big, friendly “Hey, look at me!” sign.
Here’s the scoop: each blog post is a new opportunity to sprinkle in those magic keywords that people are searching for. The more relevant content you have, the higher your chances of showing up when someone types in their latest burning question. Plus, well-placed internal links (those handy little clickables that take you to other parts of your site) help Google understand what your site’s all about. It’s like giving the search engine a treasure map to all your best goodies.
Practical Tips: Let’s Get Down to Business
Alright, you’re sold on the idea. Now what? Here are some tips to make sure your blog/info pages are doing their job:
Keyword Optimisation: Use tools like Google Keyword Planner or Ahrefs to find out what people are searching for. Then, weave those words into your content like a pro.
Content Quality: Keep it fresh and fun! Regular updates keep your site lively and engaging. Nobody wants to hang out in a dusty old library, right?
Internal Linking: Think of internal links as breadcrumbs leading your visitors (and Google) to the best parts of your site. They’re essential for navigation and SEO.
Mobile-Friendliness: Make sure your site looks fab on mobile devices. A responsive design is key – nobody likes pinching and zooming.
Meta Descriptions and Title Tags: These little snippets are your chance to shine on search results pages. Make them catchy and include those magic keywords.
So there you have it! Adding a blog or extra info pages to your website isn’t just a nice-to-have – it’s a must-have. You’ll be serving up valuable content to your visitors, building trust, and climbing the SEO ranks all at the same time.
How I Can Help at Made by Markham Web Design
If you’re thinking, “This sounds great, but where do I start?” – don’t worry, I’ve got you covered! At Made by Markham in Wellington, I specialise in adding blog sections to Squarespace websites. Here’s how I can help:
Designing Your Blog Landing Page and Style: I’ll create a stylish, user-friendly blog landing page that reflects your brand and keeps visitors coming back. Whether you want a minimalist look or something vibrant and dynamic, I’ll tailor the design to suit your needs.
Support with Content Planning and Strategy: Need help figuring out what to blog about? I can provide advice on topics that will resonate with your audience and boost your SEO. From industry news to how-to guides, we’ll find the right mix to keep your content fresh and engaging.
Ongoing Support: I don’t just set it up and leave you hanging. As I do with many of my clients, I can offer ongoing support to keep your site updated. I’ll add new pages, upload blog posts, and ensure everything runs smoothly, so your website stays current and compelling.
So, ready to give your website the turbo boost it deserves? Let’s chat and get started on making your site the go-to place for your audience. Drop me a line today and let’s make some magic happen!
